🎰 I visited New York's new Playboy Club, and it wasn't what I expected - Business Insider

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But so far, there have been zero complaints, Notar said. Honestly, I expected the club to feel somewhat like a strip club — but was pleasantly surprised. Source: The Guardian. When one Bunny tried hers on for the first time, she said it made her feel like Wonder Woman, Levinson told me. Bouquets of white roses decorated the bar — a fancy touch I don't typically see at the Brooklyn dive bars I frequent. The logo can also be seen hiding throughout the bar, even on the computer screensavers. One of my favorite parts of the tour was the club's downstairs bathroom, with its retro-looking mirrors On the same level as the downstairs bathroom is Rabbit Hole, the ultra-exclusive subterranean speakeasy lounge that wasn't open yet when I visited. A leading-edge research firm focused on digital transformation. It often indicates a user profile. As I walked into the bar, staff members were busy getting the club ready to open. It's really the vibe and the spirit of the club where we pull from the most. The new Playboy Club opened in New York City amid mixed reviews, with some calling the club "tone deaf" for opening in the era of MeToo. The Playboy Bar has several dining tables and booths where guests can order from a menu created by Notar. So I think that's what we want to try to portray here. The club has already held several parties in its events space dubbed "The Black Box," including an opening party and a Halloween masquerade ball. The Bunny Lounge includes a fish tank with a prominent bunny centerpiece that's recessed into the wall, separating two seating areas and offering what Levinson called a "voyeuristic feel" between the lounges. Richie Notar, the creative director of the club who is a veteran of Nobu, told me the club hoped to entertain a variety of people. It was welcoming enough that I actually felt inclined to stick around for a drink, though I had somewhere to be. For Notar, the old Playboy Clubs "represented travel and sophistication, almost like a James Bond kind of thing," he said. I was surprised to find that it felt like an upscale hotel bar, which made me realize I'd been expecting something that felt more like a strip club. Source: Architectural Digest. The bunny costumes are custom-made and are never supposed to leave the premises. World globe An icon of the world globe, indicating different international options. Source: The New York Times. I noticed a section of the wall that was basically a grid of Playboy Bunny figures. But the design is certainly not stuck in that era. The first area you enter is the Playboy Bar, which is open to the public. My tour took me deeper into the club to the lounge areas, which are decked out in black leather, red wallpaper, red velvet chairs, and plenty of vintage Playboy imagery. Richie Notar, the creative director of the club who is an alum of Nobu and Studio 54, and Nicole Levinson, who handles marketing and communications for the brand, say the club has always been ahead of its time and defend it as inherently empowering for women. But also, it's a platform to show you that we can do great food and good service when you think it's something else, and really capture your attention. Thirty years after the last Playboy Club closed down , the Playboy Bunnies can once again be found serving drinks in their iconic one-piece costumes complete with bow ties, bunny ears, and high heels. The club is located at 10th Avenue and 42nd Street, in the Hell's Kitchen neighborhood of midtown Manhattan. The entrance is black and gold, with the iconic Playboy Bunny logo displayed front and center. Account icon An icon in the shape of a person's head and shoulders.

Subscriber Account active since. I stepped inside the dimly lit entryway, which was all gold tones and glossy black surfaces. Those who buy a top-tier membership will get perks that include chauffeur services to and from the club, 10 complimentary nights at a local boutique hotel, 10 VIP sports tickets a year in the Playboy seats for either Giants, Jets, Knicks, or Rangers games or the US Open, and a VIP table with bottle service at all Playboy events.

Staff members dressed in white suits were prepping the bar. Login Subscribe Subscribe. It's an updated look from New York's old Playboy Club, whose midtown Manhattan location closed in I got there a few minutes before the bar opened, so I waited outside while the playboy club membership price went inside to confirm I had an appointment.

Business Insider logo The words "Business Insider". Notar said it's the people who make a club special — and he said he hoped this club would see a variety of interesting personalities.

In the elevated Royal Salute Lounge, a blackjack draw live common board pays homage to Hugh Hefner, who was apparently a big fan of the playboy club membership price. Katie Warren. It's about a minute walk from Times Square.

The club's creative and marketing directors, however, see it as a welcome revival of the brand. As I started to leave the club, more people were starting to trickle in. The walls were decorated with both vintage and new prints of women in the iconic Playboy Bunny outfits. Like the bartenders, the Playboy Bunnies were preparing for their shifts to start.

It seems no design detail was overlooked. I got my first sighting of a Playboy Bunny — and it was exciting to see someone wearing the recognizable outfit in real life. Close icon Two crossed lines click here form an 'X'.

Somebody had their dad's Playboy in their playboy club membership price — women playboy club membership price to be bunnies. Levinson told me it has become a hotspot for guests to take selfies. I don't know whether I'd ever buy a membership to the Playboy Club, but I headed home thinking that if one night I were to feel like dressing up a little and venturing beyond my Brooklyn haunts, I'd give the Playboy Club a try — which is not something I ever thought I'd consider.

I easily spotted the club's entrance, which looked exactly like the swanky lounge I expected it to be. I headed to the Playboy Lounge on a Wednesday after work. Nicole Levinson, the senior vice president of brand marketing and communications for Playboy, told me the new club was inspired by the old ones. A few people were there eating, even though the bar was technically still a few minutes from opening. Notar is not fazed by criticism characterizing the club's reopening as "tone deaf" in the MeToo era. It includes swanky lounges, a super-exclusive subterranean speakeasy, and, of course, Playboy Bunnies who serve drinks in updated versions of the iconic costumes and bunny ears. It indicates a way to close an interaction, or dismiss a notification. Some of the dishes served at the club include a Wagyu ribeye steak frites with truffle butter The iconic bunny logo looms from behind the bar's DJ booth.